The ICE (In Case of Emergency) initiative highlights an easy way to identify crucial contact numbers in emergency situations – which can actually save lives.We all carry our mobiles with names and numbers stored in its memory. If we were involved in an accident or taken seriously ill, how would emergency services staff know which of the numbers to call?Mobile phone users are urged to store the number of a person or persons who should be contacted in emergency under the name ‘ICE’. In an emergency situation, those personnel attending a patient who may not be conscious would quickly be able to contact the right person by simply dialling the number stored as ‘ICE’.All emergency services support the ICE initiative.

This notice was highlighted by Leicestershire County Council